OOH+ Experiential Marketing

The Indian landscape is changing. In fact, in the past decade, it’s changed so rapidly, it is almost unrecognisable from its past. The landscape has changed because the Indian himself has changed. He’s younger, savvier, more professional, has far higher disposable income and exposure to global trends. He wants more and wants the best.

To connect with such an evolving and discerning audience, communication had to evolve too. The boring and expected had to give way to the snazzy and innovative.

Times OOH entered the ambient solutions space in 2005 and has since transformed it completely. We have added a glamour quotient to a mundane medium, thus giving premium and luxury brands exactly the leverage they desire.

Another step in this direction is the formation of OOH+. This is a specialized team that offers alliances, sponsorships and activation opportunities at our exclusive properties.

Alliances, or as we like to call them, “Journey Extensions”, allow for campaigns to reach beyond just our bouquet of assets. Our exclusive tie-ups with cab service providers and airlines, for example, reaches passengers on the way to the airport and beyond!

Through our wide range of sponsorship opportunities, brands can truly own spaces that form a part of the cityscape and become landmarks in their own right.

Metro station sponsorships, like the Magicbricks Metro station in Mumbai is a celebrated example of this. Other opportunities include baby care rooms, internetwork stations, lounges etc. at airports and metros.

Built on the corner stone of OOH i.e. engagement, OOH+ offers access to engagement avenues at our pan-India properties rarely afforded by any other medium through various activation opportunities.

This Diwali, passengers travelling through the Mumbai Airport experienced a great celebration with a gamut of exciting gifts and fun-filled activities around every corner of the airport, which was decorated in a festive mood. The Luckey Diwali fest was presented by Lloyd.

The preferred card partner American Express unveiled special offers to be given away to the passengers.

Lucky passengers could also win advanced home appliances by Lloyd, a mega bumper prize of a new Volkswagen Ameo and air tickets sponsored by Etihad. Shopping and dining outlets entitled passengers to enter a lucky draw.

104.8 Ishq FM was the official radio partner. RJ Sangeeta who hosts the morning show in Mumbai interacted with and got audio-bytes from passengers participating in activities and Ishq FM promoted the festival on air.